The No. 1 choice of hospitals. Your baby was born with a natural protective barrier that helps protect his or her skin from the environment. Some cleansers, such as soap, can strip away these natural defenses and alter the pH of your baby's skin. That's why Johnson's Baby Bath is clinically formulated with a neutral pH and is soap-free, hypoallergenic, and dermatologist- and allergy-tested to clean gently, yet effectively. And of course, it has Johnson's No More Tears formula that is as gentle to the eyes as water.